WH Smith (SMWH)

Sell: 425.00p

Buy: 425.20p

Change: 15.20p | 3.71%

Last updated 16:47 24/07/26. Prices delayed by at least 15 minutes. Change is calculated based on previous close price.

Technical analysis

The information in this section is provided by Noesis Tech Analysis not Barclays.

This share factsheet isn’t an investment recommendation. We don’t offer personal advice so if you’re unsure, please seek independent advice. Remember, the value of investments can fall as well as rise and you may get back less than you invest.

Trend

The trend arrows show short, mid and long term signal.

Short term:

Bearish
Medium term:

Bullish
Long term:

Bearish

Short term comment

The evolution of prices shows an environment bearish with virtually no short-term room left. it would have to enter the 456.356ÿ523.107 range for a change to a more neutral scenario.

Long term comment

After a -40.7% decline from the previous fall, and a recovery phase of 29.8% started in august 2025 at 855.686, and ended at the highs of 1110.476 (24-october-2025), the current fall has lost the previous lows , at 855.686, reaching at the moment 378.565 (30-june-2026) with no sign of stability.

Technical outlook

Bullish in the long term, although it must still break above the resistance at 21.07 to slightly improve in the short term.

Technical Comment: Outperform

Oscillators

Moving average

View technical details

Pivot points

Pivot points
Support 3	Support 2	Support 1	Resistance 1	Resistance 2	Resistance 3
379.5020	399.1090	412.1810	431.7880	438.3230	457.9300

Alerts

Alerts
Priority	Date	Warning
Medium priority	27/07/26	Being near (above) the short-term moving average, the price may react temporarily to the upside. However, a break below would turn the signal bearish.
Medium priority	27/07/26	Being near (below) the short-term moving average, the price may react at least temporarily to the downside, but if it breaks above the level the signal would be reversed to bullish.
Medium priority	27/07/26	Since the price is close to the moving average, it could strengthen to the upside, although quotes below it would signal a bearish reversal.
Medium priority	27/07/26	Some weakness shown by the fast stochastic may keep a lid on any meaningful positive move.
Medium priority	24/07/26	Being near (below) the short-term moving average, the price may react at least temporarily to the downside, but if it breaks above the level the signal would be reversed to bullish.
Medium priority	24/07/26	Being near (above) the short-term moving average, the price may react temporarily to the upside. However, a break below would turn the signal bearish.
Medium priority	23/07/26	Being near (above) the short-term moving average, the price may react temporarily to the upside. However, a break below would turn the signal bearish.
Medium priority	23/07/26	Being near (below) the short-term moving average, the price may lead to a decline, although if it breaks above the level the signal would be reversed to bullish.
Medium priority	23/07/26	Being near (above) the short-term moving average, the price may react temporarily to the upside. However, a break below would turn the signal bearish.
Medium priority	23/07/26	Some weakness shown by the fast stochastic may keep a lid on any meaningful positive move.
Medium priority	22/07/26	Being near (above) the short-term moving average, the price may react temporarily to the upside. However, a break below would turn the signal bearish.

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